Only 1 in 3 employees are engaged according to research published by the CIPD. For me employee engagement is an important part of cutomer engagement but it tends to get slightly ignored in the online world which is usually overly focused on acquisition. Many of the same principles of relationship building, communication and dialogue apply and benefits in terms of evangelism can often be massive.
For companies that are in a ‘War for talent’ employee engagement needs to be your first port of call.
The CIPD is one of my favourite clients and their understanding of the importance of engagement is reflected in the way they have pursued customer engagement online. This podcast is part of a series that shows them as leaders in this space. To access more CIPD podcasts visit iTunes or the CIPD website. For more on employee engagement from the CIPD check out the research report and the employee relations factsheet.
